5 Tips to Help Your Small Business Grow

With over a billion people logging on to Facebook, half a billion Twitters accounts up and running and almost 200 million people using LinkedIn, there’s no doubt that social media is an area of business that you can’t ignore, no matter how big or small your business. Of course, it’s easy for big businesses to pay a bucket load of money to someone to run a social media campaign, but is it really worth the effort or expense for a small business user? The short answer is yes. Here are a few ways in which you can harness the power of social media to help your brand and business.

Give Your Business the Human Touch

People like to deal with people, and social media sites will give some personality to your business. You can use social media to introduce the individuals in your business to both existing and potential new customers. Twitter’s Vine app is a great way to showcase your staff in a personable and laidback way. A six second introductory video takes no time, and is a great way to connect with your clients. If you don’t fancy the limelight though, a straight forward blog can help you to connect with your customer base.

Monitor the Reputation of Your Brand

Conversations are taking place all the time on social media sites, and there’s every chance you are getting plenty of mentions. Of course, it’s important for you to know what other people are saying about you. By using reputation management programs on the net, you can listen in on what’s being said. The best part here is that you are going to come across negativity – and have a chance to stand up for yourself and change some preconceptions before any damage is done.

Show Yourself Off as an Industry Expert

Share important content that is relevant to your niche, and you will start to build a reputation as a company that really understands its marketplace. Post information that your customer base is likely to find useful, and you will soon become a go to service, which in turn will lead to finding new work.

Strengthen Relationships to Grow Loyalty Among Your Client Base

People follow brands on social media sites all the time. If someone is following you it gives you the opportunity to deliver better customer service than ever before. There’s always an opportunity to check in and keep in touch. On top of this, if someone notices that their friends ‘like’ a particular brand, they are more likely to trust this brand themselves. There’s an obvious knock on effect here, which is increased business opportunities!

Great SEO

We all know by now that Google and other major search engines love quality content, and if there’s one thing that social media sites do, it’s to encourage the sharing of good content. Search engines now list newer content higher up in the search rankings, meaning that if you are constantly providing great content, such as niche articles relating to your industry, you have a better chance of ranking highly for your particular niche. You should never create content for the sake of it though. Concentrate on providing useful content for your client base, and the SEO will look after itself.

Social media is in fact one of the most cost effective ways of reaching more clients, and improving ranking results online. A bit of dedication, and a focus on providing genuine information for your customer base will give you every chance of success with a social media strategy.

Adam Livermore

Adam Livermore

Author Adam Livermore is the Director of Consult3 Ltd a Preston (Lancashire) Based Online Marketing Consultancy. He has been involved in online marketing and web since 2003 and offers Training, Consultancy and Project Management for Businesses wanting to improve their online footprint, increase leads and convert more of their website visitors. View my services for more details

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