Are You Taking Google + Seriously?
As people become more and more aware of social media strategy and the importance of connecting with customers, clients, or whatever tag you want to give the people who actually drive your business forward, we’re seeing a marked increase in the number of businesses who are running their own social media campaigns. This can only be a good thing, but it’s so often the case that businesses are targeting the wrong social media sites. Yes, Facebook is an important place to be for many businesses, but just because you have your own Facebook page, and thus have a reasonable understanding of how it works, doesn’t mean it should be your main focus. The fact is, there are many other social media sites which can make a big difference to the way you connect with your target audience, and some are growing exponentially in terms of their user base and the strength of their social media signals.
Google + fits nicely into this bracket. Naturally, coming out of the Google stable means that usage is likely to benefit your website, but the growth in the importance of authorship means that Google + is threatening to become one of the most important social networking sites out there. Businesses can easily harness the power of Google + simply by creating a profile and using it to release content. You are able to link the content you publish to multiple resources, but because it is connected to your Google + account, you get the credit in search results. We know that Google uses social signals as a major factor in rankings, so it’s only natural that they will look at their own social networking site for those signals.
How Can We Utilise Google +?
So we know that Authorship is important, and we know that Google is listening out for social signals, specifically from Google +. This knowledge is useful, but the question is, how do we harness this to our advantage? As more and more companies realise just how important Google + can be to them, it’s important for businesses to understand how to use the resource to its fullest potential to make sure they are ahead of the chasing pack. The answer is simply to become an authority within your own niche. Matt Cutts has clearly indicated that Google are ‘Doing a better job of detecting when someone is sort of an authority in a specific space.” This is straight from the horse’s mouth, so to speak, so we couldn’t have a clearer signal. We’re literally being told that Google is interested in promoting quality content on the web from people who are in the know about their own areas of expertise, so all we have to do as businesses to benefit is to show that we know what we’re talking about!
5 Tips for Authorship Lift Off
Identify your niche. You need to understand exactly what your place is in the grander scheme of things. If you are selling hardware online, that’s what you need to talk about. Make sure content is focused on your area of expertise, and stay on topic!
Watch your competitors. What are they doing to promote their strength in your niche? Don’t be afraid to take great ideas on board with your own, with your own spin on things of course.
Make sure you are properly set up on Google +, be sure that your website has authorship set up in the appropriate way, and keep both as fresh as possible with new content and updates.
Beat the competition at their own game. If your competitors are producing great content, produce something better, something more informative, and do it more regularly than them. Show the world that you are the first port of call for reliable information within your niche.
Socialise with experts from within your niche. Find important people in your field. Add them on social sites, offer to guest blog on their sites, being sure to include a bio, and when you produce content that is important to your niche, share it with them.
Overall, it’s about producing great regular content that is highly relevant to your niche. This is only going to get more important, so start now before the rest of the world cottons on!