How You Can Use Google + Hashtags to Promote Your Business

As is the case with most social media sites at the moment, Google + has just launched hashtags as part of their site. As you might expect, these hashtags work in much the same way as they do on Facebook and Twitter, but there are a few ways in which they are different.

Flexibility

Google + is perhaps slightly more flexible in the way that it uses hashtags from Twitter, for instance. Clicking on a Google + hashtag will actually take you through to similarly hashtagged posts, rather than ones found using identical hashtags. On top of this, Google + will give you the option of viewing related hashtags – specifically hashtags found in posts along with the hashtag you clicked on in the first place. This is a great, expansive way of doing things. While it could be argued that this sort of approach had to be undertaken given the number of current users on Google +, we feel that it opens up options, and as the user base of Google + grows, it is only going to become more important and useful.

Quite uniquely, Google will actually add hashtags to your posts. A grey hashtag in Google + has been added by the author of the post, while blue hashtags are added by Google.

What Do I Tag?!

The first question is often, how many hashtags, and what should I tag? A good rule of thumb is three tags within an article. Make sure you opt for words related to your key terms, but also assess what competition is out there before you start tagging. People searching hashtag streams are likely to look quickly at a couple of posts before deciding which one to read, so make sure your content has a catchy title and a great image to go along with it. The way Google + has used hashtags is going to make things competitive!

‘Best of’ Posts

Interestingly, Google has given us a choice of ways to view hashtags. Firstly, we can look chronologically, but we can also look at ‘Best of’ posts. We don’t yet know what makes posts ‘Best of’ posts, but we can assume that engagement is one of the most important factors. Given that Google is judging, we can also assume that SEO within the post will be taken into account, along with authorship, so keep this in mind both in terms of building your own reputation, and the way that you choose your topics.

Searching for Hashtags

You can search hashtags that are popular to find relevant and important conversations, but always keep in the forefront of your mind the fact that you are in direct competition to anything else you find in the hashtag stream. Good content is going to win the day with Google + hashtags without a shadow of a doubt, so make sure you can include yourself in that.

Google + hashtags are clearly still in their infancy, but this is a great time to get involved. We can safely assume that there’s going to be a great benefit to being an early adopter of hashtags on Google +. Get a feel for them, and be creative. Time will tell which sorts of posts find themselves within the ‘Best of’ posts, so get tagging now, and let us know how you get on!

Adam Livermore

Adam Livermore

Author Adam Livermore is the Director of Consult3 Ltd a Preston (Lancashire) Based Online Marketing Consultancy. He has been involved in online marketing and web since 2003 and offers Training, Consultancy and Project Management for Businesses wanting to improve their online footprint, increase leads and convert more of their website visitors. View my services for more details

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