Content Content Content - Its Vital To Online Success, Let Me Explain!
Content makes the web go round. And if you’re to be recognised by Google, that content needs to adhere to a number of key principles which Consult3 Preston, Lancashire are supremely well versed in.
CONTENT – WHAT’S THE BIG DEAL?
In layman’s terms, Google puts websites with shoddy content straight into Room 101. They grew tired of digital marketing companies abusing the system with antiquated techniques such as link farms, keyword stuffing, duplicate content, content spinning, paid links and so forth. What did they do about it? They unleashed two major algorithm updates; Panda in 2011 and Penguin 2012. In the SEO space, these were pretty earth-shattering revisions that showed the world Google was getting tough on black-hat marketers and as a result, millions of websites experienced ranking demotions.
SO WHAT ABOUT NOW?
Since 2012, ‘content marketing’ truly began to gain momentum and is now more common than ever. As we stand, a solid social media strategy requires quality content to share and a future-proof SEO campaign needs optimisable and link-worthy content. In other words, content is the Holy Grail. The three go hand-in-hand and need to be integrated in your online marketing mix - hence our name, Consult3.
The Google updates came as no surprise and were music to the ears of leading digital marketing agencies who apply a holistic, long-term approach to web presence strategies. We’ve been creating innovative content for over a decade, harnessing our in-depth SEO knowledge and willingness to learn new techniques, with our supremely talented writers.
Together, it works – leading to strategies that make a big impact and deliver tangible results.