There are quite literally millions of blogs out there and whilst many of them are dormant or irrelevant, some of them have built up a loyal, interactive readership.
This audience is typically faithful; they are keen to return to the blog or subscribe to its feed because they trust its content and find it beneficial.
What does this have to do with you?
Well, blogger engagement has become a key online marketing strategy that sits somewhere between SEO and Social with a bit of PR on top.
We’ve spent years building relationships with dozens of top bloggers and are developing new relationships on almost a daily basis, getting quality content published for our clients that not only widens their target audience but, in doing so, helps to build authoritative and natural links back to their website. Some bloggers are even willing to write an editorial or review and release it to their community and Facebook / Twitter channels, so the outreach keeps on growing.
Some bloggers have such a vast community that product placement and giveaways can be published through their blogs; this is a great way to promote yourself to your target audience in a PR-friendly manner.
Consult 3 with their many years of experience in the effectiveness of blogging have been able to successfully engage with other Preston based businesses to promote quality content online. Whether wanting to create a local campaign or national strategy we have the experience and expertise for both.
In a nutshell, blogger engagement can help you reach out to influential people who already have a vested interest in your sector. Not only can you attain quality backlinks but you’re getting great brand exposure and PR.