When it comes to optimising your content, the bread and butter is the actual content itself and the quality of it. Yes, pulling in social sites and having great spelling and grammar and sorting out the on-site SEO are all little cogs that make the wheel go round but one almighty component is having quality, engaging content that adds value.
After all, what’s the point in all the little cogs if the daddy cog isn’t pulling his weight?
We know that the major search engine players are leaning towards natural links – earned inbound credibility – more than ever before because to Google and co, these factors represent value in the shape of behavioural currency.
In other words, if your website is showing Google that its content is of a high standard, relevant to your domain/brand and the content structure is clean and concise – and that there’s a direct correlation between your content and what’s being searched to find it, it will get a Google thumbs up.
Content truly is king and Consult3 can talk you through numerous dos, don’ts and other strategies that will hugely benefit your business going forward. I work in-house with some companies devising the best content structure for them to follow, or I can consult on an existing structure that just isn’t delivering the goods.
Content is the heartbeat of the internet and it’s the first thing you need to get right; time and time again we’ll evaluate a new website and it’ll be clear from the outset that any marketing spend on the likes of SEO will be hampered by poor quality of the existing content and we’re up front about it.
It’s right to be worried about Google Panda and the symptoms to avoid; it’s right to be concerned about thin content or having duplicate copy throughout your site or elsewhere; it’s right to be anxious about your high ad to content ratio or poor canonicalization.
It’s time to get it right and see your online presence soar, so do not hesitate in getting in-touch with Consult 3 Preston today.