Content marketing is the buzzphrase of the moment and with good cause too. Consumers love engaging content; they’re more likely to return to a website that stimulates them or offers them something of value. If you can do this, you’re in a position of power.
What’s more, if you have new, fresh, shareable content to attract new prospects, you’ll become a trusted and popular destination site that will ultimately lead to increased conversions.
And that’s just the consumer perspective. There’s also the factor of Google absolutely loving content which makes it the heartbeat of every winning website around.
Content marketing has always been an important element in search engine optimisation, but Google’s recent algorithm changes have created more emphasis on it. Now more than ever before, content is the keystone to website success.
The Google Panda update of 2011 saw millions of ‘thin’ content sites penalised in the search engine results pages (SERPs). Google wants to remove poor quality content from their search results – including sites that use duplicate content, spun text and irrelevant, spammy content – and reward high quality sites with improved rankings. That’s why 80% of marketers plan to spend more on content in 2013 than they did the year before.
At Consult3, we have vast experience in producing quality content and understanding what content your target market is looking for; whether it’s blogs, tutorials, guides, memes, infographics, and so on. And crucially, we know what Google is looking for in terms of quality and execution so we’re well-placed to construct your content marketing strategy.
People don’t want to be sold to and are far more likely to shun old fashioned advertising. Content marketing is the new way of engaging with your prospects and respects them in the process. It’s the ultimate way of getting people to know, like and trust your brand.
Speak to Consult3 in Preston about content marketing and find out how it can transform your online offering.