Consult3 have been producing ‘linkbait’ articles for several years now and – despite their suspiciously-sounding name – they’re still an effective and perfectly legitimate way of getting your website noticed.
Google and Co have driven web owners and managers the world over to value inbound links to their sites, and if they can’t get these to happen organically just yet, then the solution is to hook the little Google fishy with a bit of tasty linkbait.
In a nutshell, linkbait writing also known as linkbaiting is simply putting content on a web page that has been designed purely to gather links from as many other sources as possible.
This might be via an article on your site or another site, a blog post or a video, or anything else web based, but the key element is that you have developed this ‘thing’ with the sole intention of getting
people to share and link to it from their own sites and networks.
With so much content on the web, a large proportion of what people read and have available to read is offered to them via recommendations from their networks.
Huge numbers of sites survive purely on republishing or linking to other places of interest, and networks like Twitter are awash with links to the biggest LOL of the day, ‘memes’ and other bits of engaging content.
Essentially any well-crafted piece of writing or information can develop into a healthy bit of linkbait, and the same rules apply for this as for any other piece of SEO content in terms of value and quality.
But it’s got to engage. It’s got to add value. And that’s where our experience comes in.
If you set out to create nothing but linkbaits and forget to make them relevant and valuable, at best what you’ll get is a stream of useless and irrelevant traffic. At worst you could be punished by Google for having poor backlinks to your site, and by your human readers for producing a bit of drivel.