Blog Post Steps that People Forget - 8 Top Tips

Published on: 27th August 2013


Blogging might seem like a simple process, but if you really want your blog to be successful, there are some excellent rules to follow which will give you the very best chance of having a successful blog. But this post is not just for beginners – there are so many people out there who are happily writing their Nth post, ignoring a host of rules that can help them to do better. Here are a few for you to digest.

Keyword Research

When you’re writing a blog post, you should be thinking about whether your subject matter is of interest, and whether or not the web is already chock full of information about what you’re about to post! At this point there are a couple of things you can do. Firstly, just Google the words you might imagine people will type in to Google to find the sort of article you are writing. Secondly, you should Google the specific keywords so you can understand what other posts you are up against when it comes to ranking. This should give you an insight into the potential success of the post you are about to write – before you’ve even written it!

Get Your Title Right

In terms of SEO, it’s important to have your primary keyword at the front of the title. A simple but effective way of making your title work for you is by placing the most important keyword at the start of the title, and follow up with an engaging or eye catching phrase. Of course, all of this has to be achieved in a natural way. Make sure the keyword blends with the title, or you’ve failed the objective right from the off!

Use Images to Your Advantage

It’s stating the obvious to say that Images will help your blog. First and foremost they capture people’s imagination quickly and easily, but you can easily get more out of an image or two in your posts. There are some great SEO benefits to be had simply by ensuring you save your images as a keyword phrase.png before uploading, as well as adding alt text as your keyword phrase along with a title tag with the same keyword. The SEO benefits are prevalent with your main image as well as the images within your posts.

Add Video to the List

Again this one sounds obvious, but videos are becoming more and more important for SEO on the net. Google views a page with video as being a more complete resource for someone browsing, and naturally ranks higher because of this fact. If you blog a lot of the time, it’s well worth considering creating your own videos to embed within your posts, but if this is new to you, or you are more of an occasional blogger then embedding other people’s videos will do fine.

Create Subheadings

The effect of a subheading is many fold. Firstly, it makes your content easier to read. Secondly, it has SEO benefits. When your page is crawled, the robot is going to read firstly the headline/title tag, followed by H2, H3 and H4 tags. Don’t forget to use proper HTML to your subheadings to get the benefit:

Subhead Level 1

Subhead Level 2

Subhead Level 3

Remember that the headline/title tag should be in.

If this is a bit complicated for you, then you can get some great information from the Google SEO Starter Guide.


With so much discussion about backlinks, people often forget about interlinking their own posts. Whenever you come across a part of your own blog that touches upon information you have discussed in past blogs, don’t miss the opportunity to link back to it from your current blog. This obviously is beneficial to the reader and therefore beneficial to you because it keeps your reader on your site for longer, but it’s also beneficial in terms of keeping Google’s spiders on your site for longer.

Link to Other Blogs

It might seem counter-productive to link to other people’s blogs, but one of the most important things you can do is to offer value for your readers. If you can offer them a link to another blogger’s page, then you are doing something good in their eyes.

It’s also important to note that there are serious SEO benefits to linking to high authority pages from your own posts. Google look upon it as being a positive action, and one that provides your reader with further good resources. Known as a co-citation, this process is headline news at the moment, and is thought to be growing in importance in terms of SEO.

Give a Call to Action

We’re really getting back to basics here, but if there’s something that you want your readers to do, you might have to spell it out to them! Don’t be afraid to sell to the people who are reading your blog. That’s why you’re here, and it’s probably why they are there too!

Adam Livermore

Adam Livermore

Author Adam Livermore is the Director of Consult3 Ltd a Preston (Lancashire) Based Online Marketing Consultancy. He has been involved in online marketing and web since 2003 and offers Training, Consultancy and Project Management for Businesses wanting to improve their online footprint, increase leads and convert more of their website visitors. View my services for more details