Cut Your 'Bounce Rate' In Two, If it Was Only That Easy!

Published on: 10th September 2013


It doesn’t take a flight of fancy to realise that keeping people on your site is going to result in better business for you. Greater time on the site equals greater engagement, a greater likelihood of people hitting the parts of your site you want them to hit, and a greater change of whatever type of conversion you are after. Knowing this is only the first half of the battle of course.

People find the thought of people dipping in and out of their site quickly to be a frightening thought, but it’s surprising how few sites actually do something about it. Thankfully, it’s not hard to improve things. Follow these steps to ensure people are getting out of your site what they should.

Technically, your bounce rate is the percentage of your page visitors who only visit one page, and then disappear off your site, or in other words then entered and exited the same page without navigating to another page. According to Wikipedia, the average bounce rate figure is around 50%. With a bit of work, there’s no reason why you shouldn’t reduce your bounce rate significantly. Here are some great tips designed to help you to achieve far better bounce rate figures.

 Tell People What Your Site is About

Complicated introductions to your site are not the way forward. You should be looking to impart some very simple information very quickly when people land on your site. Make sure you have concise text which clearly explains what your site and business is all about, and what visiting your site can do to help your visitors find what they are looking for.

Have a Useful ‘About’ Page

This is your chance to give some great information about your site. Give some detail, and don’t be afraid to take a few paragraphs to do it. For starters, if someone has moved from your home page to your ‘About’ page, they want the information. Don’t overload your visitors, but be sure to give all of the information you feel is pertinent.

Make Sharing Easy

If we are to believe the people at Business 2 Community, we know that having social sharing buttons on your site is going to reduce your bounce rate by 1%. It might not sound like much, but every percentage counts, and for something that’s so easy to implement, why wouldn’t you do it?

Use Facebook to Your Advantage

Put simply, people love Facebook. It’s instantly recognisable, and people trust it. You should use a Facebook recommendations widget on your blog site. This offers four posts that Facebook deems suitable for your reader. This helps to show a new visitor something that is familiar to them, which should help them to feel more at home with your site. Another little trick that can pay dividends.

Give People the Best of Your Site

All blog posts are different. Some absolutely fly, and some drop to the bottom of the ocean, garnering hardly any traffic or interest. Sometimes there seems to be no rhyme or reason, it’s just the way it is. Don’t get too hung up on this, but do make sure you take advantage of the good posts by displaying your blog posts by the highest number of comments or page views. This way you know that you are showing new visitors your best material, which should hopefully help you to keep them on your site for longer.

Give Engagement a Chance!

It’s remarkable how many blog sites you can come across where the blogger has disabled comments on their blogs. Unless you have a really good idea that your posts are going to encourage negative posts on your blog (unless you are like me and don’t have ‘comment’ functionality and have the time to check legitimate comments), it is madness to do this. Any comments can be viewed as good comments on your blog. After all, you are getting into conversation with people. If they have something to say, the likelihood is that they are looking for an answer. This keeps them on the site which of course helps you to reduce your bounce rates. Just make sure you give their comment a response!

Other engagement ideas is to try and break up the content a little,  everyone loves absorbing information visually,  so it makes sense to go easy on just block text and throw some quotations in,  conversion buttons,  images, video, free guides etc.. they all help make the content more engaging.

Utilise Social Media to Drive Your Brand

If people know your brand before they visit the site, there’s a great chance you will keep those people on your site for longer. A strong social media campaign is essential to getting your name out there. Build up Facebook, Google +, LinkedIn and Twitter profiles to help people to find out about your brand before they stumble across your site.

No matter what sort of site or blog you run, bounce rate is vitally important. No one wants visitors to drop by for a just a few seconds without really understanding the site and engaging with it. Follow these pointers to give yourself a far greater chance of improving your bounce rate.

Adam Livermore

Adam Livermore

Author Adam Livermore is the Director of Consult3 Ltd a Preston (Lancashire) Based Online Marketing Consultancy. He has been involved in online marketing and web since 2003 and offers Training, Consultancy and Project Management for Businesses wanting to improve their online footprint, increase leads and convert more of their website visitors. View my services for more details