Search Marketing - I Just Want to Be Top of Google!..But It Is So Much More Than That

Search engine marketing has evolved, revolved and everything else in between since I first got involved back in 2005.
In that time, I’ve learned a lot. 
 
SEO, PPC, CPM, SERP and the like may come across as a load of baffling acronyms but FYI, I’ve developed an acute understanding of each and every strand that search marketing can throw up. 

 
Consult3 Preston, then takes those learnings and applies to them to our clients’ needs, turning a website that’s ‘just there for the sake of it’ into its original intention; something of genuine worth bringing in business leads that convert.
 
 
What I Know

Over the years I’ve tried every feasible SEO technique going; you name
it, it’s been given a whirl. Our findings tell us that everyone wants to rank on the first page, but not everyone deserves to. Ultimately, high Google rankings are the result of organic, fine-tuned and fully executed long-term strategies.
 
I seek first to understand the market in which your business operates; I split-test different ideas against each other, I analyse your competitors and this research-based approach allows Consult3 to create a plan of action that will lead to long-lasting results so that you can project manage the campaign yourself.


What I Do 
 
We are a Preston based business and you can be confident in our highly effective and ethical strategies. Black-hat SEO is a thing of the past; there are no quick fixes and you should be wary of any companies who suggest otherwise. Underhand tactics may provide a temporary spike in traffic but Google’s position is clear; since the Panda and Penguin updates, their mission is to penalise websites with low quality content and devalue links which have come from suspect sources, whilst rewarding sites with a holistic, long-term approach to fresh, unique content that creates value for visitors and natural link-gathering.

 

Adam Livermore

Adam Livermore

Author Adam Livermore is the Director of Consult3 Ltd a Preston (Lancashire) Based Online Marketing Consultancy. He has been involved in online marketing and web since 2003 and offers Training, Consultancy and Project Management for Businesses wanting to improve their online footprint, increase leads and convert more of their website visitors. View my services for more details