"I Have Tried PPC, It Wasted My Money" - NOT If It Is Setup Right in the First Place!

 


PPC Consult3Pay-per-click (PPC) marketing is a Consult3 forte, with over a decade’s experience using Google Adwords. It can be an extremely powerful strategy with the ability to bring in super-fast gains. However, if it isn’t set up properly from day one and not managed meticulously throughout the campaign, your money will fritter away at a rate of knots.

 

PPC setup and management is my core strength and I’m always keen to talk through potential new accounts or existing campaigns that might be faltering.


It is suitable for businesses who do not currently have the presence through natural organic SEO.  For many Preston based companies it is a case of testing what your customers are searching for and to get your brand out there.

 

My aim is simple; maximise relevant traffic within your budget, minimise irrelevant traffic, and optimise for more profitable long-tail keywords. With this mantra, Consult3 consistently delivers high click-through-rates for our range of clients, many of whom were achieving no-where near the desired rate beforehand.

 

My experience means you get the benefit of effective keyword bidding and expertly written advert copy with the right call-to-actions that ultimately convert search traffic into online acquisitions.

 

But whilst putting the wheels in motion is an integral part of the campaign, keeping a steady hand on the steering wheel is equally imperative. Once the initial stages of the setup are complete Consult3 can start implementing the next phase of your strategy which is continuing to improve the click through rate, reduce cost-per-click and improve conversion rates.

 

We do this by:

  • Managing Bids – increasing/decreasing your bids and daily budgets to improve ROI
     
  • Split Testing Ad Copy – testing different adverts in the same campaign in order to compare results
     
  • Removing Irrelevant Keywords – ensuring that all the keywords you are appearing for are entirely relevant and removing any that are not (increasing efficiency and minimising expenditure)

 

Throughout, I offer in-depth analysis that helps make key decisions about bidding and overall management of the account. A variety of tools and software – such as conversion tracking programs - play their part to ensure you’re getting the most meticulous and accurate data which only serves to improve your campaign results.

 

For any PPC enquiries, give Consult3 a shout and be amazed as your conversions soar.

Adam Livermore

Adam Livermore

Author Adam Livermore is the Director of Consult3 Ltd a Preston (Lancashire) Based Online Marketing Consultancy. He has been involved in online marketing and web since 2003 and offers Training, Consultancy and Project Management for Businesses wanting to improve their online footprint, increase leads and convert more of their website visitors. View my services for more details