Onsite SEO - Lets Get the Basics Right! Is Your Website Search Engine Friendly?

SEO Onsite Optimisation Consult3I often refer to it as SEO site architecture; if you get your onsite SEO right, Google will crawl your website and reward you for doing so which is going to inevitable improve your natural search campaign.


With vast experience in optimising client websites in a search-friendly fashion, Consult3 can perform a full-site audit for existing websites or put a key structure in place for new builds to ensure it’s clean, concise and in tune with precisely what the search engines are looking for.


To put you in the picture, robots from the likes of Google and Bing will find your site naturally in time but we can help speed up the indexing process whilst ensuring new content – such as fresh categories and pages – are indexed as quickly as possible. De-indexed pages mean they’re simply not showing in search engine result pages resulting in minimal or zero exposure.


If you’re under the impression that onsite SEO is all about keyword density, you’re very much mistaken. Having relevant content is indeed crucial but that’s merely the tip of the iceberg; onsite SEO is hundreds of little nuts and bolts under the hood that keeps the engine ticking over.


These nuts and bolts include the optimisation of title tags, Meta tags, URLs, header tags, image alt tags, in-copy links, site maps, robots.txt, site navigation, interlinking, redirects, 404 errors, rich snippets and even more besides.


As you can see, there’s a lot going on behind the scenes and the search engines will only reward you with good rankings if you’ve done your due diligence.


Unsure where to start? Speak to Consult3 based in Preston, Lancashire.


Adam Livermore

Adam Livermore

Author Adam Livermore is the Director of Consult3 Ltd a Preston (Lancashire) Based Online Marketing Consultancy. He has been involved in online marketing and web since 2003 and offers Training, Consultancy and Project Management for Businesses wanting to improve their online footprint, increase leads and convert more of their website visitors. View my services for more details