Social Media Marketing - Is It Right For Your Business?
I don’t see social media marketing as a replacement for other marketing strategies but rather an intrinsic part of a three-pronged marketing mix – social, SEO and content – which is what Consult3 is all about.
Simply put, too many businesses are getting social media wrong. Setting up a Facebook or Twitter account and leaving it dormant doesn’t mean you’re now ‘going social’; neither does sporadic tweets and posts such as ‘A morning coffee keeps me going’. The end-user needs to feel engaged and there are numerous ways to go about this.
In essence, social media marketing is more about listening and responding than it is about broadcasting a message. It’s about taking pride in your brand and observing what people are saying to you and about you, your competitors and your industry as a whole. This is where Consult3 in Lancashire can help.
Through an active and responsive profile - that engages directly to a customer’s question or suggestion, or joins a discussion in which you can impart your industry knowledge – you will quickly be able to build relationships with your consumers who, in return, are more likely to recommend you to people they know… otherwise known as marketing’s Holy Grail.
People are instinctively cynical about a company’s ultimate aim and with 92% of consumers trusting word-of-mouth above all other forms of advertising, it shows that people would rather trust what their friends say. That is why so many people are willing to try something new based on what their friends say on social media.
Some call this peer-to-peer recommendation but whatever you call it, getting people to recommend you can go a long way to driving both new and repeat business.