Google+ The Latest Social Profile That Supports Online Marketing
Google Plus might seem like the poor relation to Facebook and Twitter in terms of popularity but it is growing fast and Google has made numerous tweaks and improvements in recent times to enhance the user experience of their very own social network.
As of May 2013, Google Plus users were nearing the 400 million mark; a staggering growth that dwarfs the initial progression of Facebook and Twitter in their respective infancy.
So what’s it all about and how can it be used as a marketing tool?
Well, businesses are wising up to the fact that Google wants websites to be using Google Plus. That’s enough incentive to sign-up already. But once you’re in, there are numerous advantages that can help your brand increase its online exposure, not least through Google’s Author Bios which you may have seen creeping into organic search results.
Consult3 has had numerous success stories with Author Bios in recent times and they are a great tool for developing your brand into a trusted voice within your sector. Opinion pieces, white papers, blogs, features, guides – basically any piece of engaging content can be harnessed through an author attributed to your company and this content will begin ranking for some key long-tail phrases as well as improving your website’s overall optimisation.
Essentially, the odds of getting highly targeted visitors from Google’s organic search results is increased if you have a Google Plus account.
Google Circles are another facet of Google Pluswhich is basically how people mingle across the network. You can easily find people to add to your circles based on your interests through Google’s search feature and the chances are they’ll start following you in return and away you go, building up your potential customer base.
You’d be missing a trick by abstaining from Google Plus; it’s a social network that’s only going to get bigger and better and by getting onboard now, you’ll be in a prime position ahead of your competitors in the long term. There are definite search and social advantages to being active on Google Plus because ultimately, Google will reward you for being active on it.
Speak to Consult3 based in Preston, Lancashire today for more information on how Google Plus can work for you.