LinkedIn Marketing - Expose Your Business In Your Chosen Communities
LinkedIn can be described as a social network for people in business with a stronger emphasis on the ‘network’ bit than ‘social’. When used to its maximum potential, it is a key business tool that can transform your company and present it in front of masses that might just benefit from your products or services.
Unlike Facebook which is about building a community and potentially selling through that, LinkedIN does have that professional face to your business.
The exposure it creates means that even if you’re not a priority to them at that time, there will come a time when they will need you and through your activity in front of their very eyes, there’s a good chance you’ll be the first port of call.
Of course, if you see LinkedIn as a chance to sell to customers, you’re missing the point. It’s more about the people you know who could help your business, and also the people they know too. Your network quickly spirals and thus, opportunities for your company to grow are enhanced.
Being active is key; get involved with media-rich status updates on what’s happening in your industry, don’t be afraid to publicise your client wins or your yearning for one more client to add to your base. Post content with compelling headlines; ask thought-provoking questions; comment on the status updates of your connections to show you’re interested in them and their industry too; and get involved with other reputable, relevant and interesting people in your network.
Making a habit of this, once or twice daily, will lead to great rewards for your business and Consult3 who has already achieved great success with many Preston based and UK National businesses, can help construct a manageable strategy or even maintain your own LinkedIn account for you.