YouTube Marketing & Implementing Videos For Engagement

For some businesses, video engagement is a crucial element to their social marketing mix so embracing YouTube should be a priority. But what can it do for you? And how do you go about it?


From the outset, Consult3 can assess the ways in which YouTube could help your business by discussing and refining the specific objectives of a potential video marketing campaign.YouTube Marketing Consult3


Maybe you’re able to provide great insight or thought leadership within your sector? If so, video content would be a great way to increase your brand awareness and develop a loyal contingent of subscribers.


YouTube is also an extremely popular place for web users to find tutorials and how-to-guides, so if this sounds like the easiest and most compelling way of getting in touch with your target market, it could quickly position your company as major players in your industry.

Even as a small business you can use YouTube to develop useful content for your customers such as presentations or quick snippets. Equally you could advertise your products or brand using video adverts and communicate via hangouts, webcasts or video blogs.


There is a unique value of YouTube for video marketing as YouTube is now the second largest search engine, it is certainly a place to build awareness of your company and help support your wider marketing efforts. And don’t forget; YouTube is now Google-owned so any efforts made to embrace YouTube and sync it with your website, Google Plus and other social networks will most certainly be looked upon favourably by the search engine giant.


It’s quick and easy to get your own branded YouTube channel up and running; speak to Consult3 who have helped many local Preston based companies as well as national based too, for advice on how to get started.

Adam Livermore

Adam Livermore

Author Adam Livermore is the Director of Consult3 Ltd a Preston (Lancashire) Based Online Marketing Consultancy. He has been involved in online marketing and web since 2003 and offers Training, Consultancy and Project Management for Businesses wanting to improve their online footprint, increase leads and convert more of their website visitors. View my services for more details