First Lesson! Design a Website That Is Engaging and Generates You Business

Consult3 Web managementAt Consult3, we understand the difference between a website that looks pretty and a website that looks pretty AND converts. All too often, web designers lose sight of the end-game and allow ego-centric artistry to run wild.

 

Aesthetics are important, but there is no substitute for structure. Effective website design starts with an analysis of your online business objectives, your competitors and the sector you’re in, and the message you wish to convey.

 

Over a decade’s experience in online marketing has enabled us to understand what a web user prefers; and when they visit your site, they will want two things.

 

1)      Familiarity

A clean, clear, concise Web 2.0 website will immediately put the user at ease, encouraging them to explore the site further.

 

2)      Navigation

If point number one has been adhered to, the next step is to ensure the visitor knows where to click. Understanding visitor click patterns and trends is our business, and we put this into our web builds to develop winning structures.

 

The importance of these two points cannot be overstated.

 

Expert knowledge across the digital marketing spectrum is what sets us apart from most ordinary web designers. Site architecture is crucial; Google will crawl your website and rank it accordingly so if it isn’t built in a user-friendly way with sound SEO structure and engaging content, you’ll be fighting a losing battle with the likes of Bing, Yahoo and Google.

 

Our experience to date and commitment in staying ahead of the game leaves us perfectly positioned to harness all key online marketing strands into your new web build; whether it’s a simple brochure website or an all-singing all-dancing ecommerce site with a bespoke build.

 

Either way, you’ll be benefitting from a Preston based, small, dedicated team which means offering a personal service at hugely competitive prices.

Adam Livermore

Adam Livermore

Author Adam Livermore is the Director of Consult3 Ltd a Preston (Lancashire) Based Online Marketing Consultancy. He has been involved in online marketing and web since 2003 and offers Training, Consultancy and Project Management for Businesses wanting to improve their online footprint, increase leads and convert more of their website visitors. View my services for more details