Email Marketing Design Solutions, Build a Customer Database To Engage With.
Email marketing has been around since the mid-90s when electronic mail burst onto the scene but it’s a very different animal in the present day.
In a nutshell, email marketing is all about delivering a marketing message to a targeted contact database. For example, a business might send out a promotional email ahead of a Bank Holiday weekend to inform its customers they’re having a sale and even may include a discount code purely for your email database only to help make them feel more special and more inclined to browse.
It is, in short, a great way to keep your customers in the know and gives you the opportunity to position your brand to them on a regular basis.
At Consult3 we can help you with the entire email marketing process from designing and developing a unique, effective email template to building or acquiring an email database of contacts.
In our experience, mailing to a carefully built up list of contacts who have opted in over time will lead to a much better response rate than a cold-call email to a purchased list of email addresses with no particular ties to your brand. That isn’t to say, however, that there aren’t some merits to that particular strategy.
The benefit of sending something direct to an email address is in its personal effect and it often provides a low cost and responsive way of dropping in on your customers and prospects.
Consult3 has a history of successful email marketing campaigns with killer designs and content that encourages engagement and activity.
Talk to us today about your email marketing requirements and we can put an effective web strategy in place. We are Preston based business, however we love what we do so we are committed to you no matter where abouts in the UK you are!